Loading Events

« All Events

Virtual Event Virtual Event
  • This event has passed.
Oct 3

Digital Campaign Accelerator

October 3, 2023 @ 8:00 am - 5:00 pm EDT

Virtual Event Virtual Event
Event Series Event Series (See All)
Slides Scale

Join the Digital Campaign Accelerator program. The accelerator will give your team the advanced tools and knowledge necessary to successfully navigate the complex world of digital campaigning.

25 virtual class hours, including 6 hours
to plan your own campaign – Downloadable workbook with assignments to guide you through every step of the process – Access classes from anywhere on our virtual learning platform – Join a powerful learners network
Program Learning Outcomes and Content:

Building a Robust Digital Strategy:
– Work as a team to construct a coherent strategy, not just isolated tactics.
– Learn and implement the Digital Engagement Cycle and the three pillars of organizational digital strategy: Strategy, Capacity, and Infrastructure.
– Set SMART goals and outline a detailed budget, resources, and timeline plan.

Identifying and Engaging Target Audiences:
– Understand the importance of reaching the right audience with the appropriate message at the optimal time and place.
– Gain skills in campaign target research and audience segmentation, selecting the correct channels and scaling tactics effectively.
– Developing a Strong Communication and Narrative Strategy:
– Master the craft of consistent campaign messaging that taps into storytelling and emotional engagement.
– Create compelling content to engage the necessary audiences, utilizing strategic storytelling elements.

Incorporating Creative Strategy and Logistics:
– Explore the symbiotic relationship between creativity and logistics in the digital space.
– Understand how creative design influences your budget and reach, and learn how to incorporate advertising strategies effectively.

Evaluating and Adjusting Your Campaign:
– Learn the importance of continuous evaluation and adjustment for campaign success.
– Develop skills in analytics, reporting, and refining plans as a crucial part of the digital campaign process.
– Discuss working with agencies and obtaining external support when necessary.

Throughout the course, benefit from live feedback from experienced instructors and collaborative learning with peers in your cohort.

Don’t Miss This Opportunity:

Ready to elevate your organization’s digital campaigns to new heights? The program begins on October 3rd. Register your team now and start a journey towards mastering digital campaigns

Day #1
Tuesday, Oct 3rd
Block 1: 12 – 2 ET / 9 – 11 PT
Block 2: 3 – 5 ET / 12 – 2 PT
Content: Framework for Digital Campaign Strategy

Day #2
Thursday, Oct 5th
Block 1: 12 – 2 ET / 9 – 11 PT
Block 2: 3 – 5 ET / 12 – 2 PT
Content: Core Elements of a Digital Campaign

Day #3
Tuesday, Oct 10th
Block 1: 12 – 2 ET / 9 – 11 PT
Block 2: 3 – 5 ET / 12 – 2 PT
Content: Communications and Narrative Strategies for Digital Campaigns

Day #4
Thursday, Oct 12
Block 1: 12 – 2 ET / 9 – 11 PT
Block 2: 3 – 5 ET / 12 – 2 PT
Content: Creative Strategy and Logistics

Day #5
Thursday, Oct 19th
1 – 4 ET / 10 – 1 PT
Content: Debriefing plans
Group discussion and plan feedback

Day #6
Thursday, Nov 2nd
1 – 4 ET / 10 – 1 PT
Content: Working with Agencies and outside support
Group discussion and plan feedback

Day # 7
Thursday, Nov 9th
1 – 4 ET / 10 – 1 PT
Content: Refining plans for digital campaigns
Group discussion and plan feedback


October 3, 2023
8:00 am - 5:00 pm
Slides Scale
Event Category:




Brad Caldana
View Organizer Website

Get Involved

Subscribe for email updates, including upcoming events, featured job postings, and other news from GAIN Power.