Basic Info

First Name




Additional Contact Information




DC/ Cambridge / Kigali

Progressive Profile

What are you interested in?

Consulting Opportunities, Freelance Opportunities, Networking Opportunities

Current Employer

Amplify Power, GAIN POWER & AP Campaigns

Current Occupation

Progressive Political Consultant


GAIN POWER founder. Progressive Impact consultant & entrepreneur.


Amy Pritchard is a passionate progressive Democratic political consultant inspired daily to promote and protect participatory democracy, advance progressive policies, and change the face of our political institutions and government to better reflect historically underrepresented people.

Amy is an entrepreneur, strategist, organizer, trainer, and creative communicator passionate about electing women, supporting young leaders, and mobilizing voters to impact democracy, elections, and advocacy.  Her work travels have taken her to 26 countries and 34 states.

Her work in the US is focused on communications strategy, persuation direct mail and digital voter contact through Amplify Power.

She is a founder of the Ballot Initiative Strategy Center (BISC), GAIN Power, its predecessor organization Democratic GAIN, AP Campaigns, and now Amplify Power.   Few have done more to help progressive political talent find professional opportunities or more organizations build their teams.


Amy has specialized in direct mail and voter contact for over 20 years. She helped launch what was initially called Mammen Pritchard and became the Mammen Group when Amy formed AP Campaigns to do direct mail in 2003. AP Campaigns partnered with Mission Control from 2007-2016. AP Campaigns then partnered with Mack/Sumner, helping it rebrand to Deliver Strategies, and spent two cycles there from 2017 through 2020. (note some samples of her work on this site were created while at those firms). Since 2020 Amy has done mail independently with AP Campaigns. Amy’s past national clients include the NEA, SEIU, the Teamsters, For Our Future, AFSCME, LCV, NARAL Pro-Choice America, Planned Parenthood, America Votes, the Human Rights Campaign, and many more. She has worked on dozens of state and local campaigns and loves ballot initiatives. Her experience working with and for some of the top mail businesses gave her a unique perspective on the creative and production process.


She believes in Amplifying Power to manifest change and to GAIN Power for good.


She is an unapologetically radically feminist, anti-racist, dedicated daily to improving the Democratic party and progressive movement by working to diversify, demystify, and create opportunities for new and diverse talent in our campaigns. She is unafraid to challenge the establishments when necessary to better our collective work.


She is motivated daily by a righteous zeal to better our country and the world and improve the lives of people who need the most support from the political tools of democracy, elections, and advocacy.


Amy channels her daily outrage into productive action. She believes the best way to impact change is to elect more women, more Black, Latino, Asian, Native American, LGBTQI+ and other underrepresented voices.


Abortion, reproductive freedom and all things health care, gun control, criminal & racial justice, gun control, protecting and expanding voting access, climate change, and pay equity are just a few of the issues fuel Amy’s drive daily.


Amy has been a digital nomad for over a decade. Boston-born and Cambridge based though DC & Kigali are home too.

Schedule time to talk to Amy


I’ve worked for decades fighting for progressive issues: gender equality and reproductive rights,  promoting democracy, advancing voting rights,  gun control, promoting union jobs, passing health care reform, LGBTQI+ rights, protecting our environment, and more.

I’ve been on teams and helping to elect strong progressive current leaders like Senator Elizabeth Warren, Congresswoman Ayanna Pressley, and Governor Jared Polis.

The things I’m most proud of are training thousands of activists and campaign workers and helping many more find meaningful work in progressive politics through this platform GAIN Power, and others I helped create or work with.

I love democracy-building internationally as much as I do domestically and have worked with political leaders and activists in over twenty countries. Currently, I’m developing a program to train young women in Rwanda look for careers in politics and advocacy.


. My passion and life mission are to help progressive leaders and organizations have a greater impact on their work and to advance a values-based policy. I believe the best way to do this is to elect more people of color and women and increase the number of them in public leadership positions. We need o diversifying the leadership of every progressive organization and company so that our work, our communications reflect the people they represent.

GAIN Power is very much part of this mission and vision.

I  love helping campaigns – candidate, issue, advocacy develop communications to win. I’ve spent more than twenty years focused on paid voter contact – most especial direct mail and I still love this work.

I believe the answers to most of our political problems will be found when women hold a majority of offices and leadership positions in government decision-making roles – so my passions are training young women to be political leaders, teaching leaders to run for office, and helping to elect them.

We need to disrupt, demystify, diversify, and truly democratize our party and movements. This platform is a big part of how I want to do that. Too many decisions are made by too few people who care more about holding onto power than building for people and communities that need it.

These two ideas frame all the work I do in the US and in the world. My daily mission is to go to bed every night knowing I’ve lived my values and worked to implement them that day.

Work History


AP Campaigns




Digital Turf


Strategic Partner





Volunteer History


Women's Information Network (WIN)


Advisory Board Member


Davis College and Akilah Institute


Board of Directors