Basic Info
First Name | Amy |
Username | amypritchard |
Additional Contact Information
Pronouns | She/her/hers |
City | DC/ Cambridge / Kigali |
Progressive Profile
What are you interested in? | Consulting Opportunities, Freelance Opportunities, Networking Opportunities |
Current Employer | Amplify Power, GAIN POWER & AP Campaigns |
Current Occupation | Progressive Political Consultant |
Tagline | GAIN POWER founder. Progressive Impact consultant & entrepreneur. |
Bio | Amy Pritchard is a passionate progressive Democratic political consultant inspired daily to promote and protect participatory democracy, advance progressive policies, and change the face of our political institutions and government to better reflect historically underrepresented people. Amy is an entrepreneur, strategist, organizer, trainer, and creative communicator passionate about electing women, supporting young leaders, and mobilizing voters to impact democracy, elections, and advocacy. Her work travels have taken her to 26 countries and 34 states. Her work in the US is focused on communications strategy, persuation direct mail and digital voter contact through Amplify Power. She is a founder of the Ballot Initiative Strategy Center (BISC), GAIN Power, its predecessor organization Democratic GAIN, AP Campaigns, and now Amplify Power. Few have done more to help progressive political talent find professional opportunities or more organizations build their teams.
Amy has specialized in direct mail and voter contact for over 20 years. She helped launch what was initially called Mammen Pritchard and became the Mammen Group when Amy formed AP Campaigns to do direct mail in 2003. AP Campaigns partnered with Mission Control from 2007-2016. AP Campaigns then partnered with Mack/Sumner, helping it rebrand to Deliver Strategies, and spent two cycles there from 2017 through 2020. (note some samples of her work on this site were created while at those firms). Since 2020 Amy has done mail independently with AP Campaigns. Amy’s past national clients include the NEA, SEIU, the Teamsters, For Our Future, AFSCME, LCV, NARAL Pro-Choice America, Planned Parenthood, America Votes, the Human Rights Campaign, and many more. She has worked on dozens of state and local campaigns and loves ballot initiatives. Her experience working with and for some of the top mail businesses gave her a unique perspective on the creative and production process.
She believes in Amplifying Power to manifest change and to GAIN Power for good.
She is an unapologetically radically feminist, anti-racist, dedicated daily to improving the Democratic party and progressive movement by working to diversify, demystify, and create opportunities for new and diverse talent in our campaigns. She is unafraid to challenge the establishments when necessary to better our collective work.
She is motivated daily by a righteous zeal to better our country and the world and improve the lives of people who need the most support from the political tools of democracy, elections, and advocacy.
Amy channels her daily outrage into productive action. She believes the best way to impact change is to elect more women, more Black, Latino, Asian, Native American, LGBTQI+ and other underrepresented voices.
Abortion, reproductive freedom and all things health care, gun control, criminal & racial justice, gun control, protecting and expanding voting access, climate change, and pay equity are just a few of the issues fuel Amy’s drive daily.
Amy has been a digital nomad for over a decade. Boston-born and Cambridge based though DC & Kigali are home too. |
Impact | I’ve worked for decades fighting for progressive issues: gender equality and reproductive rights, promoting democracy, advancing voting rights, gun control, promoting union jobs, passing health care reform, LGBTQI+ rights, protecting our environment, and more. I’ve been on teams and helping to elect strong progressive current leaders like Senator Elizabeth Warren, Congresswoman Ayanna Pressley, and Governor Jared Polis. The things I’m most proud of are training thousands of activists and campaign workers and helping many more find meaningful work in progressive politics through this platform GAIN Power, and others I helped create or work with. I love democracy-building internationally as much as I do domestically and have worked with political leaders and activists in over twenty countries. Currently, I’m developing a program to train young women in Rwanda look for careers in politics and advocacy. |
Mission | My passion and mission are to empower progressive leaders and organizations to maximize their impact and advance values-based policies. I believe the most effective way to achieve this is by electing more people of color and women, increasing their presence in public leadership positions, and diversifying the leadership of every progressive organization and company. Our work and communications must authentically reflect the people we represent. GAIN Power is central to this mission and vision. I love helping campaigns—whether candidate, issue, or advocacy—develop winning communications strategies. With over twenty years of experience in paid voter contact, especially direct mail, I remain deeply committed to this work. I firmly believe that many of our political challenges will be resolved when women hold a majority of government offices and leadership roles. That’s why I’m passionate about training young women to be political leaders, teaching them to run for office, and helping to elect them. To truly advance our cause, we must disrupt, demystify, diversify, and democratize our party and movements. This platform is a vital tool in achieving that goal. Too many decisions are made by too few, often more focused on maintaining power than on building for the communities that need it most. These guiding principles shape all my work, both in the U.S. and globally. My daily mission is to end each day knowing I’ve lived my values and worked to bring them to life. |
Work History
Employer | AP Campaigns |
Occupation | Founder/President |
Employer | Digital Turf |
Occupation | Strategic Partner |
Employer | GAIN POWER |
Occupation | Founder |
Volunteer History
Organization | Women's Information Network (WIN) |
Role | Advisory Board Member |
Organization | Davis College and Akilah Institute |
Role | Board of Directors |
Social Networks