Emmy Ruiz

Hidden Figure Award

Given to a behind-the-scenes leader whose steady, strategic work forms the backbone of progressive success. While rarely in the spotlight, their contributions build the infrastructure of change, sustain movements through difficult seasons, and ensure that our democracy grows stronger from within. They remind us that the most essential work often happens away from cameras and stages.

A Legacy of Quiet Power

Emmy Ruiz is a seasoned American political strategist and advisor whose transformational leadership happens behind the scenes—the strategic brilliance and tireless dedication that powers our most important political victories. Born in Harlingen, Texas, and raised in La Feria as the daughter of Mexican immigrants, Emmy’s journey from grassroots organizing to the highest levels of political power exemplifies the American dream in action.

Background and Education

Born in Harlingen, Texas, and raised in La Feria, Emmy is the daughter of Mexican immigrants. She earned a Bachelor of Arts in English Language and Literature from the University of Texas at San Antonio in 2006, followed by a certification in Non-Profit, Public, and Organizational Management in 2007.

Career Highlights

2021-2024: White House Political Director & Senior Advisor Assistant to the President and Director of Political Strategy & Outreach, elevated to Senior Advisor in September 2022—youngest Senior Advisor in the Biden-Harris administration.

2019: Co-Founder, NEWCO Strategies Strategic consulting firm providing political guidance and campaign expertise.

2016: Hillary for America State Director Managed Hillary Clinton’s campaign efforts in Nevada, Ohio, and Colorado. Secured Nevada caucus victory with 5%+ margin and delegate majority.

2012: Obama for America Nevada Director Nevada General Election Director for Barack Obama’s successful re-election campaign.

2008: Clinton Campaign Field Organizer Political journey began as field organizer for Hillary Clinton’s presidential campaign in Nevada.

2017-2021: Strategic Consultant Collaborated with 15+ clients from donor funds to SuperPACs during critical election cycles.

International Experience: In 2010, advised USAID’s “Yes Youth Can” initiative in Kenya for presidential elections.

Champion of Representation

For nearly two decades, Emmy has specialized in empowering underrepresented communities—focusing on women and girls, Latinos, and young voters. Her work spans from grassroots voter registration to high-level political strategy, always with an eye toward building a more inclusive democracy.

Emmy is openly gay and has been a vocal advocate for LGBTQ+ rights, women’s empowerment, and Latino community engagement.

Building Winning Coalitions

Emmy’s expertise lies in engaging hard-to-reach communities and building campaigns from the ground up. Whether securing Colorado’s 4.9% victory margin in 2016—one of only four battleground states won by Democrats that year—or helping shape national political strategy from the White House, she has consistently delivered results where it matters most.

Recognition and Awards

In 2008, Emmy was awarded the American Association of Political Consultants’ Rookie of the Year award for her exceptional field work as Young Democrats Field Director.

Professional Resources

• LinkedIn: https://www.linkedin.com/in/emmyruiz/ Emmy Ruiz maintains an active professional presence
• X: https://x.com/emmyruiz 
• Podcast: Featured on “Democracy in Color” podcast discussing her path in politics and the importance of diverse campaign teams

“Emmy, your legacy of strategic leadership and tireless service to our democracy exemplifies the spirit of the Hidden Figure Award in every way. While your name may not always be in the headlines, your fingerprints are on some of the most important political victories of our time.” — GAIN Power Leadership

Join Us in Celebrating Emmy Be part of recognizing the essential work that powers our democracy at the Powerful IDEA Awards 2025.