forward messaging framework that resonates with the core values and identities of everyday people. It was developed in recognition of a growing sense among working people that their values and concerns are being overlooked and pushed aside, as well as the broader implications this perception holds for advocates championing workers’ rights and a wide range of supportive and interrelated public policies.
Join us for Winning Jobs Narrative Deep Dive Workshop – From Valuing Work to Advancing Change to build practical skills in applying the narrative while connecting with advocates across the progressive movement. In this three-hour virtual workshop, led by progressive leaders driving change across diverse issues, geographies, and audiences, you’ll explore how the narrative applies to your priorities and learn evidence-based messaging strategies to make progress on your goals. A big thank you to the WJN Community Coaches for co-leading these hands-on sessions!