WORK EXPERIENCE
April 2015 – PRESENT
Senior International Campaign Strategist

Greenpeace

Part of team of senior global strategists for Greenpeace International with specialty in engagement strategies integrating digital tools, content, social media, e-mail, CRM and fundraising
Engagement strategist on Biodiversity/Forest/Food projects in EU, Congo Basin, Argentina, Indonesia, Russia

Develop virtual mobilization approaches in rapid response to COVID-19, global climate fires, create custom media monitoring and health crisis monitoring dashboards
Co-designer of 3-year global climate-food campaign operating in 20+ global offices – campaign strategy, digital communications, social media and mobilization; in country office visits to Paris, Budapest, Amsterdam, Prague, Tokyo, Johannesburg, Istanbul, Rome, Brussels, Copenhagen, Hamburg, Madrid, Zurich

Created and re-launched global websites, digital toolsets and open campaign suites for 20+ offices, petitions garnered more than hundreds of thousands of signatures
Led pitching and discussions with potential partners, foundations and think-tanks including C40, Chatham House, Oak Foundation, Gracelinks
February 2011 Digital Director / Managing Editor
– April 2015
U.S. Agency for Global Media (formerly BBG)

Transferred to Digital Director, Middle East Broadcasting (MBN) – Arabic sister network of Voice of America

Launched MBN Digital division including restructuring and international talent acquisition from Arab world; trained journalists on writing engagement content, headlines, social media
Directed digital coverage of the 2012 presidential election, rise of ISIS Increased website and app traffic by 400% and Facebook followers 1000% Helped define long-term digital strategy for MBN senior management, the Executive Board, State Department and Congress

Project lead on Music Lifestyle App for iPhone and Android using agile / scrum methodologies
Project team lead on Raise Your Voice “combatting non-violent extremism” community engagement initiative, website development (WordPress) and international staff recruitment

Managing Editor, Middle East, Voice of America

Conceived and designed responsive, social journalism website (middleeastvoices.com) devoted to the Arab Spring (WordPress), incubated in internal innovation lab using agile methodologies / scrum
Site won its category in the 2012 Online Journalism Awards (ONA) – Topical Reporting, Large
Supervised a dozen reporters and stringer correspondents to produce web articles, essays, data journalism, participatory journalism

Digital Media Strategist

NomadsLand
July 2002 – April 2015
Located in Washington, D.C.; Dubai, UAE; Cairo, Egypt

Trained multiple clients on WordPress, WordPress Plugin Library, Final Cut Pro X, AfterEffects, Photoshop, MailChimp, Facebook Ads, Facebook Page Management, Facebook Insights, Google Adwords, Google Analytics, CSS, HTML5, DSLR Videography, iPhone video apps

Produced, directed and edited the The Art of Flight, a documentary about Sudanese refugees in Egypt and American foreign policy in the Middle East Official selection – International Documentary Festival Amsterdam (IDFA), AFI Fest Hollywood, Bangkok International Film Festival

Director, ITVS Indies Lab

PBS – Public Broadcasting Service

Designed master promotional and windowing strategy to help ITVS and Independent Lens producers navigate the traditional public media model to the digital marketplace
Maximized digital brand, promotion, and revenue opportunities for Independent Lens and independently produced documentaries; worked directly with iTunes, Amazon, Hulu, Netflix, SnagFilms, PBS Video

Managing Producer

Huffington Post / American News Project

Managed 6 video reporters and produced investigative video reports on the Iraq War, clean coal and coal ash, immigration and the 2008 presidential campaign, reports tallied millions of views
Reports aired on Huffington Post, Talking Points Memo, Democracy Now, CNN, Al Jazeera English

Managed development team on core website (integrating Drupal, Brightcove, YouTube, Democracy In Action CRM software)

Television Producer

Tech TV

Produced field pieces for TechTV, a basic cable network (50 million households) devoted to technology news (owned by Microsoft co-founder Paul Allen)
Produced 8 daily hours of news; coordinated with Washington, New York and Seattle bureaus
Produced reports on digital startups, dot-com collapse, tech industry layoffs, venture capital, clean tech, online business models, Sept. 11, entertainment technology

Television Producer

CNN

Coordinated with producers in Berlin, London, Hong Kong and Atlanta for new regionalized morning and primetime newscasts and interviews for CNN International
Reported and field produced feature stories from Kuwait, Iceland, New York, Los Angeles, San Francisco, Atlanta, North Carolina, Florida, Montana, Utah and Colorado