Cross-posting from Jobs That Are Left. As we approach the 2024 elections, many political campaign staffers feel the pressure of knowing that their jobs will soon end, regardless of the outcome. This period can be anxiety-provoking, but there are a few simple steps you can take now to prepare for the future without losing focus on your critical work.
Why Owning Your Name Matters
In the world of politics, your reputation and online presence are crucial. As the election season comes to a close, many campaign staff will be seeking new opportunities. Owning your name as a domain is important, as it’s a small but influential way to take control of your career and set yourself up for success in the next phase. Your job may change, and so might your email address, but your name will always remain the same.
Steps to Take
Buy Your Domain:
Begin by purchasing your name as a domain. This could be something simple like “FirstNameLastName.com,” but if your name is common, consider variations that still represent you. Websites like GoDaddy and Google Domains make this process easy and affordable. If your name is already taken, look for another variation close to your name and make it your own.
Control Your Online Presence:
Once you have your domain, decide how you want to use it. For instance, I redirect my domain AmyPritchard.com to my link tree, where I manage several companies such as GAINPower.org, AmplifyPower.org, a nonprofit GlobalGAIN.org, Airbnbs, and more. Additionally, it serves as a great alternative to a business card. I can direct people to check out my name online to find my contact information and social media profiles. You can also link it to your LinkedIn profile. This is especially valuable for campaign staffers juggling multiple roles and projects – it’s a one-stop shop for people to learn about you and your work.
- Showcase Your Skills: If your work involves creativity—graphic design, digital content, writing—having a personal website can be crucial. It allows you to showcase your skills beyond a standard resume, which is particularly important in a field where being digitally savvy is a must. Start putting your professional portfolio together now.
- Regularly Google Yourself: It might feel strange, but it’s essential. Google yourself periodically to see what others see when they search for you. This helps you manage your online reputation and ensures that the information available is accurate and reflective of your professional identity.
- Use Your Domain to Your Advantage: Whether you are looking for your next role or trying to build a reputation as a consultant, having control over your domain is invaluable. You can redirect it as needed, update it as your career evolves, and ensure you’re putting your best foot forward online.
Navigating Uncertainty in Election Seasons
As the election draws nearer, it’s normal to feel anxious about what comes next, especially knowing that your campaign job will end soon, win or lose. Instead of getting overwhelmed, take these simple steps to prepare for your future. Owning your domain and managing your online presence are quick, actionable tasks that can make a big difference when looking for your next opportunity.
Final thoughts:
Although your job, skills, and location may change, your name remains constant. By taking control of your name and managing your online presence, you’re not just creating a personal brand for your current role but also laying the groundwork for your career. As you get closer to the election, investing in yourself by securing your domain and leveraging it to your advantage is important.
In the high-stakes and fiercely competitive world of politics, owning your name is one of the most direct and impactful steps you can take to ensure success. So, secure your name, build your brand, and prepare to leave your mark in 2024 and beyond. And remember, the end of one campaign is just the beginning of another opportunity.
Remember to tag GAIN Power or me on social media when you take this step! I’d love to see how you implement this advice to share your name with a broader audience and build your profile and reputation.
Also, now is a good time to update your resume at our career center.
